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May 27, 2016

When you’re in college, you want a vehicle that’s a step or two above what you drove in high school. Young adults have specific preferences when it comes to safety, technology, appearance, and entertainment. Car manufacturers looking to earn the loyalty of college students must offer affordable options and features this consumer segment wants. Kia is no exception. Here are the top four models from this brand thatĀ appeal to young adults.

1. The Forte: Affordable and Connected

Tricked out with voice-command navigation, the Uvo infotainment package, and a Bluetooth wireless system, the 2016 Kia Forte wins the hearts of university students. With a free app, you can share locations with the vehicle’s navigation system via Google Maps. The exterior is fun and sporty, appealing to a younger demographic. With a combined fuel efficiency of 31 miles per gallon, driving this compact is easy on your wallet, a plus for many college students.

2. The Rio: Superior Performance

Thanks to its gasoline direct injection engine, the 2016 Kia Rio has the powerful pick-up you need on long road trips with your friends or for the drive home for the weekend. As a sub-compact, this car is a real value, putting it well within reach of many young adults.

With a push-button start, an onboard entertainment system, and wireless technology, the Rio has many of the bells and whistles you expect to find on more expensive vehicles. In terms of safety, all models have standard equipment such as airbags, stability control, and side-impact door beams. Whether you’re involved in a fender bender in a campus parking lot or a rear-end collision driving through town, the Rio has the infrastructure to protect you.

3. The Soul: Boxy and Fun

Several lists of recommended cars for college students include Kia’s crossover, the 2016 Soul. With a memorable silhouette and an array of fun exterior colors, this vehicle catches the eye instantly. Plus, the Soul one of the most affordable crossovers on the market.

Any young adult who loves music can appreciateĀ the Soul’s integration of Pandora radio and the Digital Jukebox feature, allowing you to stream or upload your favorite tunes. Use your voice to activate your smart phone or shuffle to another song all while keeping your hands on the wheel and eyes on the road.

4. The Sportage: Agile and Smooth

The 2016 Kia Sportage appeals to recent grads who may have already landed a job and have some sort of regular income. Earning rave reviews for the powerful engine, this crossover begs to hit the road. At the same time, it’s agile enough to take you on adventures in the woods or by the lake. Wherever you go, use the hands-free voice system to make calls more safely.

In addition to a great lineup of cars catering to a young adult’s tastes, Kia has a discount incentive program available to students who buy a new car within one year of graduation from a qualifying institution.